TED events are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. The project was originally created as a platform for technology, entertainment, and design (TED), however, now it has expanded to topics ranging all across the human experience.
Here are four must watch TED talks for marketers.
Customers’ voices can be extremely helpful as well and humanize the way you look at buyer personas. Just remember that these opinions are part of a bigger picture, and empirical evidence should come first when thinking about your next marketing strategy.
Think about your own daily choice-making process. If it’s something that involves a succession of complex choices, there’s probably a voice in the back of your head encouraging you to push it back, take care of the easy ones first.
In the case of a potential customer, everything you do should inspire action, not procrastination! So make it easy on them. Allow them to make one easy, high-level decision first; then let that funnel into the more detailed material later on.
No matter how big or small your company is, you’ll benefit from thinking critically about individuality in the world of design, and how to give your brand a personal touch that your customer base can trust.
For every pair of shoes purchased, an identical pair is donated to a recipient without shoes. By using this strategy, TOMS has found their perfect audience, and turned them into promoters of their brand by giving back to those in need. Kudos to them for not only being radically advanced as a brand builder, but for behaving as ethically sound as you could ask from a major shoe manufacturer.